Social media is most effective when it supports broader marketing objectives. The selected projects highlight strategies that combined audience insights, storytelling, and performance analysis to grow engagement, strengthen community relationships, and amplify organizational impact.
Storytelling That Inspires Action and Dignity
How I used compassionate storytelling to mobilize donors in supporting newly housed families in East Multnomah County.
Unifying Brand Alignment Across 450 Storefronts
How I drove 120% voluntary platform adoption across a co-op network without mandating a thing.
Modernizing Social Media to Attract New Families
How I boosted Millennial interst form clicks with smarter social strategy.