RENE FLORES

Revamping Johnstone's Social Media Strategy



Johnstone Supply



Johnstone Supply (JS) is a leading wholesale distributor of HVAC/R equipment, parts, and supplies for contractors across the U.S. and Canada. All JS projects are based on the core mission, Making it Easy for the HVACR Contractor to do Business, emphasizing product selection, availability, and eCommerce. As a Digital Marketer in the corporate Advertising team, I lead social media and digital marketing campaigns for 450 JS international stores in attracting HVACR business owners to purchase on-hand products.



Social Communities I Managed



Previous Social Strategy



  • Lost money by marketing products for free.
  • Long post creation process with over 30 posts per month.
  • Poor data collection.

New Social Strategy


  • Paid posts only.
  • Promos, deals, limited time offers.
  • Reduce production time resulting in quality posts.
  • Improved data collection through UTMs and Google Analytics 4
  • Implemented RenderSEO for Facebook, LinkedIn, and Twitter for post scheduling.

New Social Media Guidelines



  • Updated guidelines from 2018.
  • Set social media standards to 450 international storefronts.
  • Section includes policies, best practices, content creation guidelines, etc.
  • Available to download via Johnstone's knowledge portal to ensure brand consistency.

Accomplishments

  • Evolved paid and organic social campaigns for 450 international storefronts through strategy and social tools.
  • Evolved over 1,200+ social and digital visual assets through client consultations.
  • Increase storefront social presence by 120% through RenderSEO platform within the last year.

Marketing Campaign

I also took part in developing marketing campaigns.



Recommendation



Hank L, MBA

E-Commerce & marketing Communications Manager

5 of 5 stars


Rene has been very good and working with Members to improve flyers, graphics, and social media content. His work is highly regarded by both internal and external customers and provides a crucial resource to our internal programs. Rene is very responsive and supportive of our customers.