RENE FLORES
Oasis Email Sign-Up Campaign
The Team
Pablo Fernandez
CEO
Branko Fernandez
Marketing Director
Located in Riverside, California, Oasis Vegetarian Cafe is run by the Fernandez family since 1996. The business promotes healthy living and actively engages with its online followers. They even earned respect from local meat eaters! As part of Oasis' major rebrand, I helped develop and execute several email marketing campaigns. Here's one of many I've done over the years. For more information about Oasis, please visit their website or facebook page.
The marketing team at Oasis wanted to create a community of returning customers to be part of the Oasis family. In order to do that, the emails must feel exclusive like sharing company news, special events, and giveaways. We also had a small but attainable goal in mind: to reach 300 email subscribers at the end of the month.
Email Strategy
The first design I created was the sign-up landing page. I've taken a photo of their veggie wrap and coded the webpage using HTML5, CSS, and JavaScript. I also placed a Bit.ly link on the submit button to record sign-up clicks. Next, I wrote a post and placed the link on Facebook. I also boosted the Facebook to further reach our target audience within 20 miles of Oasis' location.
Facebook Sign-Up Tab
Facebook also had an option of placing our sign up form on our business page tab. Although I had to create another post to inform our audience they could also sign up by clicking on the "VIP Email Sign-Up" tab. Luckily, Facebook gave us the option to move the tab closer to the top for better visibility.
Print Sign-Up Card:
I also designed a print version of this form. It was placed at the order counter where visitors can see it, take a card, and sign up. Customers would then drop the sign-up card inside a box.
Email Distribution
Thank You Email
Once followers signed up, they've immediately received a thank you email. I designed the thank you email with the freebie strategy in mind. So we thanked them by rewarding them with an Oasis rewards card. They can pick up their rewards card at the order counter.
We also offered the convenience to download two menus as well-Main Menu and Catering. We wanted to make it easier for our customers to familiarize our products which will create a better ordering experience for them.
Monthly Newsletter
Once a month, we drop a newsletter on what's going on at Oasis. Below is an example of one of our big announcements: Sunset Saturdays Program.
The Results
The website attracted studios like Warner Brothers, lionsgate, and Paramount Pictoures. This lead to press junket opportunities for Rama to attend. In fact, Lionsgate and Paramount studio public relations representatives were impressed with our work and were listed as part of thier communication list to help spread their studio announcements, contests, and special events.
Review
Pablo Fernandez, MBA
CEO
5 of 5 stars
We truly appreciate Rene's insight and work at Oasis. He is incredibly helpful, funny, and enthusiastic throughout his time with us. I wholeheartedly recommend Rene for future projects.