Director of Advancement
During my time as a Marketing Coordinator and Graphic Designer at Loma Linda Academy, I created over 80 design pieces. Many of them were posters, flyers, email, social media, digital billboards, web site, and magazine ads.
One of my major projects was to design a brochure for each department. I've broken up the process into three categories: informaiton gathering, design, and review. For the information process, I worked with eight directors to collect the copy and information I need for each brochure. Then I started the design process. Below were the restrictions and what I've done.
• Project due in 4 months (1/30/17) for Spring Swim-N-Cinema.
• Target Audience: Millenial Parents.
• 1st Priority: Educational Success Consultations.
• 2nd Priority: Attract Parents to weekly Monday open houses.
Each department has their own branding colors. E is for elementary, K is for kinder, CC for Children Center, RP for Resource Personnel, M for Music, T for T.I.E., IS for International Students, and A for Athletics. The bright colors made it easy to identify each brochure at first glance.
The project was finished in time for the spring Swim-N-Cinema - an event where parents take their children to the local swiming pool and watch a movie. It's a very popular among the Loma Linda community every year.In 2016, we recorded about 1,500 people in attendnace. $1,800 were raised twards student clubs, 300 info request cards were submitted, and 160 alumni info cards were filled out. As you can see, the brochure helped out with that advertising plan.