Johnstone Supply



The Team


Hank Lea

E-Commerce & Marketing Communications Manager

Rene Flores

Digital Marketing Specialist


Johnstone Supply is a leading wholesale distributor for multiple national brands of HVAC/R equipment, parts, and supplies available and in-stock at local branches across the U.S. and Canada. As a Digital Marketing Specialist, I work in the advertising department that supports in-house departments and store managers on their digital and print marketing initiatives.

Part of my role is to design social media posts for 450 stores across the United States and Canada. The social media marketing structure is different at Johnstone. The company is a Co-Operation that works with all stores' social media accounts. So to create a cohesive brand image and message, we use a specialized social media platform called VoiceStorm to distribute posts for our store managers to share on their social media platforms (Facebook, Twitter, and Instagram).



The Social Media Process



I start the process by selecting the products, promos, contests, and special announcements for the month. Once the product selection is approved by my manager, I begin the design process for designing all posts graphics, copywriting, and UTM codes. Then I shoot the first round of proofs over to my manager and the director of communications for approval. Once approved, I upload them to VoiceStorm for our store managers to share on their social media accounts on the first of the month. Near the end of month, I collect, research, and report the previous month's data to my manager for review.


Print Posters


Another aspect of my role is print support for store managers. They range from promos, specials, deals, notifications, alternative services, and new store openings. Each project is requested through our automated online project request form, followed by an email, phone, or Zoom call meeting for further details. Then every proof is reviewed by the ad management team before moving the artwork to our client. This process allows us to preserve Johnstone's branding standards.


Hank Lea, MBA


E-Commerce & marketing Communications Manager

5 of 5 stars


Rene has been very good and working with Members to improve flyers, graphics, and social media content. His work is highly regarded by both internal and external customers and provides a crucial resource to our internal programs. Rene is very responsive and supportive of our customers.