Case Study: T.I.E. Logo

The Team

Gene Oswald

Technology Educator

Rene Flores

Graphic Designer

The Program

During my time at Loma Linda Academy (LLA), I had the opportunity to design a new logo for the Technology Innovation and Engineering program (T.I.E.). The T.I.E. program is a four-year course designed to prepare high school students for professions in the technical fields such as Manufacturing, Technology, Transportation, and Energy. The program is available for incoming freshmen in good academic standing with an interest in a technical profession.

For more information about the program, please visit their website here.

The Logo Specs

Gene Oswald was the new Technology Educator at LLA and needed someone to design a new logo he envisioned. The logo he wanted was very specific and obviously took some time to think about. He wanted the following:

• Two working gears with a light bulb in the middle.

• Incorporate the light bulb with gears.

• Must put "Technology, Innovation, Engineering" on the bottom of the logo.


Mr. Oswald already sketched the idea on a piece of paper. He simply handed it over to me to see if it's something I can do. I gladly accepted the project and proceeded to ask more questions as well as sharing ideas with each other.

Finalized Logo

The project took about a month to create. Gene and I shared lots of great ideas and discussed the most appropriate colors to use. Since he planned to use this logo on several materials, I created two versions of the logo: Greyscale and Colored.

The greyscale version is for print documents such as awards, watermarks, and general office use. As for the color version, I used yellow, maroon, and white. These colors will stand out on dark clothing materials such a greys, brown, and blacks.



The logo was also used in various documents as watermarks and other branding styles. The example below is a watermark example used as a certificate.


I also got to use the logo for their program brochure. My marketing team and I decided it's best to go with the greyscale logo because the colored version will attract too much attention to the page. We want the reader to read the information and not overwhelm them.


Mr. Oswald wanted to the logo to be on black sweaters for events. He thought it was a good way to market the T.I.E. program outside LLA. I agree and added wearing them as often as possible around town is a great way to build curiosity among the Loma Linda community. The next step is to place a QR code on sweaters for next year. Since many people have Snapchat, the viewer can scan the QR code and take them to the T.I.E. webpage to seek more information.

Logo Review

Gene Oswald

Loma Linda Academy Technology Education

5 of 5 stars

When I wanted to create a BRAND logo for the Technology, Innovation, and Engineering (TIE) program at Loma Linda Academy I teamed up with Rene to make this a reality. I wanted him to create a logo that would stand out and set it apart from the main school logo. Working with Rene made this project easy. He is an excellent designer that worked diligently to create something that I would be very happy with. He had many ideas but he took everything I wanted and made it a reality. Rene accomplished this task in an efficient manner and I was amazed at how quickly we were able to accomplish this task. I highly recommend Rene to anyone looking for high-quality work.

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Thank you for reading! If you’re serious about your business, hiring a professional graphic designer is the best decision you can make for your company. If you have any questions, please contact me. Until next time!

Email Me

Rene Flores, BFA, MBA

Marketing Designer

I'm based in Portland, Oregon. I'm also a video gamer, movie buff, musician, outdoorsman, and love dogs.