Case Study: Oasis Vegetarian Cafe Logo

The Team

Pablo Fernandez


Branko Fernandez

Marketing Director

Located in Riverside, California, Oasis Vegetarian Cafe is run by the Fernandez family since 1996. The business promotes healthy living and actively engages with its online followers. They even earned respect from local meat eaters! Their target audience is middle and higher income residents living in Riverside who are vegetarian or seeking a healthy diet.

I had the wonderful opportunity to meet with Pablo and Branko for their long-term company rebrand mission. Their first project was to re-design the Oasis logo. As you can see in the following image, the logo is very dated.

The team listed what they want for the logo:

• Simple
• Modern
• Earthly Colors
• Clean

Image Inspiration

I spent some time researching on the organic food industry trends and designs that would reflect Oasis brand and attract their target market. I came across a simple orange logo that would set the creative direction for Oasis' new logo.


I presented my sketches to the Fernandez brothers and decided number 20 was the best sketch to use. They really like the placement of the leaf.


According to my research, people respond well to the color green with organic products. I decided to use light brown, green, and white for the logo.

Finalize Logo

In the final version of this logo, I placed green on the letter "I" for viewers to make a connection with organic products. The letter "I" was inspired by an asparagus I ate for dinner one night.

Logo Guide

As part of the logo package, I created a logo guide with all the information they need keep the brand and logo consistent throughout their marketing projects. This book includes print & online specifications, and many other things requested by the team.



The brochure menu was the second project I've taken part in. Since the team granted me creative liberty, I expanded the leaf idea from the logo and used it throughout the brochure. The most difficult part of this project is placing all the offerings without making the brochure look crammed.

Business Cards

The next project was to design the business card for a few Oasis administration members. I designed these cards to be consistent with the brand and stand out. I also added a QR code to drive traffic to their website.

Rewards Cards

The team wanted to create a rewards system to increase their regular customers. We came up with the Oasis rewards card where we could track purchases until the customer reaches their discount box.

Table Top Fliers

The logo was placed on tabletop fliers to market their social media contest. These fliers are double sided and placed on every table. The social media contest has been successful since its launch and increased followers, online engagement, and business awareness.

Print Fliers

Another project I worked on was print fliers. These fliers were aimed towards local surrounding businesses near Oasis. We personally dropped the fliers at all targeted business locations. The results were good when we received several phone calls after a week of distributing them.


The team created signs throughout its location. These signs are basically letting visitors know where Oasis territory begins and ends. Since Oasis indoor seating is located inside the La Sierra Natural Foods store, these signs are helpful to visitors.


The logo was also used for their website. The website project itself was the biggest project I worked on with the team. You can read the project details on my web design page.

Email Online Signup

The purpose of this project was gain followers for Oasis' email newsletter. The sign up were placed on Facebook and Oasis' website. We heavily marketed the signup form through social media ads. By the end of the first week of its creation, Oasis received 300 email signups.

Email Print Signup

I also designed a print version of this form. It was placed at the order counter where visitors can see it and sign up. At the end of the first week, there were 30 signups.

Thank You Email

Once followers signed up, they've received a thank you email and reward them with an Oasis rewards card. I designed this email with the freebie strategy in mind. The intent of this email is to offer the convenience to download two menus and a rewards card.

Logo Review

Pablo Fernandez


5 of 5 stars

We truly appreciate Rene's insight and work at Oasis. He is incredibly helpful, funny, and enthusiastic throughout his time with us. I recommend Rene for future projects.

Ready to Invest?

Thank you for reading! If you’re serious about your business, hiring a professional graphic designer is the best decision you can make for your company. If you have any questions, please contact me. Until next time!

Email Me

Rene Flores, BFA,MBA

Marketing Designer

I'm based in Portland, Oregon. I'm also a video gamer, movie buff, musician, outdoorsman, and love dogs.