10 Tips for Businesses Before Building a Website


Rene Flores

Starting or rebranding your company website may be a daunting task for small business owners. If you are planning to build a website, here are ten tips to keep in mind before you meet with your chosen web designer.

1. Strategize first, Then Build Your Site

Before you meet with your web designer, invest your time in research and write up a marketing strategy for your company before building a website. This will help you and your designer get a strong idea in web design and its functionality. But if you don’t strategize thoughtfully, even a well designed website may hurt your business because of poor marketing strategy.

2. Avoid Taking The DIY Route

I admire the spirit of doing it yourself but you must realize that a website is often a customer’s first experience with your brand. Therefore first a impression is imperative. A poorly designed website will leave your visitors to think your site looks untrustworthy. Besides, it’s best not to make things difficult for yourself. Give the task to the people who do it best. It’s likely that you may not afford to spend unnecessary time and increase the risk of losing your audience. Especially if you’re a startup company.

3. Don’t Place Urgency over understanding your target market

You may been every eager to get your website, service, or products out to the world as soon as possible. But if you don’t have a strong knowledge of who your target audience is, you’re going to find yourself spending more unnecessary time revising your plans or service than moving on to your next phase. In most cases, it forces you to push your deadline further away and place your designer on hold from your project. This is not a good situation for you and your designer to be in.

You may been every eager to get your website, service, or products out to the world as soon as possible. But if you don’t have a strong knowledge of who your target audience is, you’re going to find yourself spending more unnecessary time revising your plans or service than moving on to your next phase. In most cases, it forces you to push your deadline further away and place your designer on hold from your project. This is not a good situation for you and your designer to be in.

It’s better to fight that urge and make time to research your target audience in your market. Then you and your web designer can design your website according to your research. For example if your target audience are 23-40 year old young professionals living in San Diego who make $80-$120 thousand dollars a year, think about the appropriate fonts, colors, wording, and marketing platforms to reach that audience. Then discuss your ideas with your web designer. You can also have your designer find the appropriate tools for your website as long as you tell them everything you know about your target audience.

4. Avoid trying to target everyone

It’s best not to target everyone on earth. This goes back on finding your target audience. The most successful companies know their specific targets and give them the best possible experience for their customers. This means that your website must be designed to attract your audience. You can tell which type of audience websites attract. Take a look at Pixie Market and Rama Screen.

If you’re trying to target everyone, your website will be one complicated mess. You will find yourself changing your website often. Doing so will frustrate or confuse your visitors who visit your site. It’s best not to please everyone and focus on what you can deliver.

5. Design A Simple Navigation

You probably haven’t thought about this but a simple and intuitive navigation system on your website will create a smooth experience for online visitors. If you don’t carefully think how visitors would navigate your site, they will be either frustrated, confused, or just leave your website with an impression that your business is disorganized. Share your ideas with your designer and see what sort of navigation can be created.

6. Use Clear Call to Action

What do you want your visitors to do once they found your website? Do you want them to listen to your music? Buy your product? Call to action are buttons that are thoughtfully placed anywhere on your website that prompts your visitor on what to do next. They are buttons that say “try it for free” or “subscribe here”. It’s best to design your call to action based on your research of your target audience.

7. Use Responsive Design

In 2013, about 63% of internet searches are on mobile devices. The increase of mobile internet searches means that company must offer a mobile friendly version of your website. This is called responsive design and must be the standard for your company to provide a great experience for your customers. A responsive website is also better for search engine optimization (SEO). If you look into major websites, they all have responsive web design for mobile users.

8. Use Consistent, Fresh Content

An attractive and well functioning looking website won’t guarantee you visitors. One big part of the solution is updating your website with the latest information about your products, services, and company. Make sure that your content address the needs of your customers. If you don’t update your website, you will lose credibility over time and your visitors will assume that you’re no longer in the business. This works the same way with other marketing platforms such as social media outlets.

9. Avoid Clutter

There are two reasons why you should avoid a flashy or cluttered website. The first are Mobile and tablet devices don’t perform well with flashy website when there’s a bunch of animations going off at the same time. I often come across a few websites on my mobile device that caused my browser to slow down like crazy. It either caused my browser to crash or forced me to leave the website. The second reason is a cluttered website increases the chance of confusing your visitor navigating your site. Having too much going on your website distracts your visitors attention all over the place. Simple looking website always work best because people value their time and head straight to what they are looking for.

10. Use SEO

This stands for Search engine optimization (SEO) and it’s the process of affecting the visibility of a website or a web page in a search engine’s results page. In a nutshell, it’s a all about what words and phrases that can attract your audience to your web pages to gain relevance and authority for your website. The goal is for visitors to find your website easily within search engine top rankings. It’s good to get an understanding of what SEO is and your chosen web designer will gladly explain it’s importance and in detail for you. But for the sake of having you to read so much, here’s an awesome, one page comic book strip explains what SEO is.




There you have it!

I hope this helps. If you have any questions or looking for a web designer, feel free to contact me. Until next time friends!


Email Me






Rene Flores, BFA,MBA


Marketing Designer




I'm based in Portland, Oregon. I'm also a video gamer, movie buff, musician, outdoorsman, and love dogs.